Process · 3–4 weeks, start to finish
How it actually works.
No fluffy proposals or six-month design marathons. Here's what each week looks like — what we'll be doing, what we need from you, and what you'll have to show for it by Friday.
Discovery & Scoping
We start with a 45-minute video call. We talk through your business, who you're trying to reach, what currently isn't working, and what success looks like six months after launch. By Friday you get a written brief, a fixed price, and a signed scope — nothing starts until that's agreed.
What you get
- ✓Kick-off call (45 min, Google Meet)
- ✓Written brief & fixed-price quote
- ✓Sitemap and page-by-page outline
- ✓Content checklist + shared Drive folder
- ✓50% deposit invoice (due before Week 2)
What we need from you
Roughly 2 hours: the call, reading the brief, gathering any existing brand assets, paying the deposit.
Design in the Browser
Felix designs your homepage and one key inner page as real, working web pages on a private staging URL — not flat Figma mockups. You see fonts, motion, and how it behaves on mobile from day one. Mid-week we share a Loom walkthrough, then a 30-minute review call on Friday to collect feedback in one go.
What you get
- ✓Private staging link, updated daily
- ✓Homepage + one key page, fully designed
- ✓Mid-week Loom walkthrough
- ✓One consolidated round of revisions, applied within 48 hours
- ✓Written sign-off on visual direction
What we need from you
About 90 minutes: review the staging link on your phone and laptop, jot notes, join the Friday call. If you have other stakeholders, loop them in this week — not later.
Build, Content & Integrations
With the design signed off, Felix builds the remaining pages, wires up the contact form (sends to your inbox + a backup), sets up analytics, and hooks in any tools you use — Mailchimp, Calendly, Stripe, a CRM. Performance and accessibility checks run continuously, not as a last-minute scramble.
What you get
- ✓All remaining pages built and populated
- ✓Contact form with spam protection and email notifications
- ✓Plausible or Google Analytics installed
- ✓Third-party integrations wired and tested
- ✓Lighthouse pass: 90+ performance, 95+ accessibility
What we need from you
Send remaining content (copy, photos, logos) by Wednesday at the latest. Anything later pushes launch into Week 5 — we'll be honest about that as soon as it happens.
Launch & Handover
Final review call on Monday. Tuesday–Wednesday for any last polish. We point your domain at the new site on Thursday morning (lowest-traffic window) and stay online for the next two hours in case anything needs adjusting. Friday is handover: walkthrough video, written editing guide, and the final 50% invoice.
What you get
- ✓Final review and sign-off call
- ✓DNS cutover at an agreed time, with you on the call
- ✓5–10 minute walkthrough video for editing content
- ✓Plain-English written guide (PDF)
- ✓30 days of free post-launch tweaks included
What we need from you
Be reachable Thursday morning for the DNS switch. Pay the final invoice within 14 days. Then enjoy your site.
A few things we promise.
Fixed price, agreed before we start
Quoted on day one, 50% deposit, 50% on launch. No hourly meters, no surprise invoices, no scope drift unless you ask for it.
One point of contact
Oliver runs the conversation, Felix does the craft. You're never bounced to an account manager or junior designer you've never met.
We tell you bad news early
If something on our side will push the timeline, you hear about it the day we know — not the week before launch. Same applies if your content is running late.
You own everything from day one
Domain, hosting, code repo, CMS, analytics — all created in your name. If you ever leave us, you walk out with the keys to everything.
Being upfront
What can push it past four weeks.
The timeline above assumes a typical 5–10 page marketing site and that we both hold up our ends. Here's what usually doesn't.
Content not ready
Photos, copy, product info. This is by far the most common cause of delays. We'll chase you, but we can't write your About page for you (unless you've paid for copywriting).
Too many decision-makers
Feedback from one person is fast. Feedback from a committee, less so. Tell us up front who needs to sign off and we'll plan around it.
Mid-project scope changes
Adding a blog, a shop, or a members area mid-build is fine — but it's a new quote and a new timeline, not a free extra.
Third-party access
If we need to log in to your existing hosting, domain registrar or CRM, those credentials need to land in Week 1.
Why 3–4 weeks and not three months?
Because we only take on one or two projects at a time, and because we design in the browser instead of polishing static mockups for weeks. The longest part of any website project is usually waiting for feedback — so we keep scope tight, decisions small, and the feedback loop short. If your project genuinely needs longer (lots of pages, e-commerce, custom integrations), we'll say so on the first call and quote honestly.
Whenever you're ready.
Grab a free 20-minute call with us. No prep, no pitch — just bring whatever you're trying to figure out.
Book a call →